Case study / Memento Mori
A website grounded in the people and services behind it
For Memento Mori, the website formed part of a wider project connecting the service offering, communication, original media and visibility in search.
- Website
- Content structure
- Photography
- SEO
Start with the whole path to an enquiry
The business already had a website, advertising and a presence on Google. The issue was how those parts worked together: the company was receiving unsuitable enquiries and did not have a clear view of how it appeared online.
Our audit considered the website, advertising, Google business profiles, search content and measurement together. The aim was to establish priorities around trust, clarity and the relevance of enquiries.
Make the company and its responsibilities visible
The communication direction centred on calm, responsibility and the owner’s involvement. That informed the way the website introduced the business, explained its services and presented the people behind them.
The website was developed alongside a content and SEO plan, work on Google Ads and business profiles, and original photography and video. The scope connected these elements instead of treating each channel as a separate assignment.
Show the actual place and service
Photographs show the premises, chapel, owner, transport and facilities. These images give visitors specific information about the business and support the written explanation of its services.
The visual material belongs to the same communication system as the website and search content. It is evidence of the real company, rather than imagery that could represent any service provider.
A connected foundation for continued work
The delivered scope included the audit, communication direction, a new website, an SEO and content plan, photography, video and measurement. Further work on visibility and enquiries can build on that shared foundation.
The website gives visitors a consistent view of the company, its services and the people responsible for them. The same direction guides the material used across its other channels.